The activewear boutique in downtown Manhattan caters to consumer demand for fine yet sweat-worthy apparel, and even offers a wellness counter for men

Preview, a recently-opened men's activewear boutique in New York's SoHo neighborhood, aims to appeal to athleisure-inclined customers, selling primarily high-end, performance-enhancing brands that cater to luxurious workouts and lifestyles centered around fitness.

Some of the items featured include merino-mesh tank tops and shorts with no-bounce pockets The location also sells grooming products as well as Bulletproof coffee, aiming to enhance the store experience for shoppers. Geoffrey Harris, one of Preview's founders, says the goal for the location is “To give our customer an exclusive experience, like he's come across something he can't access anywhere else.”

In part thanks to the popularity of workouts like CrossFit, HITT or Indoor Cycling as well as their social sharing power, consumers are increasingly demanding higher-end yet functional workout gear that lets them sweat in style. Preview is capitalizing on this interest, striving to provide luxury activewear as well as an inviting in-store experience.

Preview

Preview, a recently-opened men's activewear boutique in New York's SoHo neighborhood, aims to appeal to athleisure-inclined customers, selling primarily high-end, performance-enhancing brands that cater to luxurious workouts and lifestyles centered around fitness.

Some of the items featured include merino-mesh tank tops and shorts with no-bounce pockets The location also sells grooming products as well as Bulletproof coffee, aiming to enhance the store experience for shoppers. Geoffrey Harris, one of Preview's founders, says the goal for the location is “To give our customer an exclusive experience, like he's come across something he can't access anywhere else.”