Ralph Lauren Aims To Build Millennial Community With Polo App

Ralph Lauren Aims To Build Millennial Community With Polo App
Fashion & Apparel

Fans of the Polo brand can purchase clothing, engage with content and connect with fellow consumers, even trading wares, on the community-focused app

Kim Windyka
  • 19 october 2018

Ralph Lauren launched a mobile app exclusively for its Polo sub-brand in the hopes of attracting a younger customer set, as well as amplifying engagement and culture.

Beyond its ecommerce capabilities for purchasing both new and vintage Polo pieces, the app is also designed to foster a sense of community among users through editorial and lifestyle content about the brand, as well as a forthcoming discussion forum that lets consumers talk and trade pieces with each other.

Fans can even connect with Ralph himself through the “Ask Ralph” feature, which allows users to ask questions of the designer—some of which he’ll choose to answer every week. In addition, the brand plans to feature profiles of some of its foremost collectors, and offer sneak peeks of upcoming products and exclusive content. The app is currently only available for download in North America, but will launch around the world next year.

Ralph Lauren

Ralph Lauren launched a mobile app exclusively for its Polo sub-brand in the hopes of attracting a younger customer set, as well as amplifying engagement and culture.

Beyond its ecommerce capabilities for purchasing both new and vintage Polo pieces, the app is also designed to foster a sense of community among users through editorial and lifestyle content about the brand, as well as a forthcoming discussion forum that lets consumers talk and trade pieces with each other.

+app
+apparel
+content
+Fashion
+loyalty & membership
+mobile
+post purchase support & service
+ralph lauren
+retail
+shopper marketing & promotions
+technology

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