Goodyear Designs A Flexible, Time-Saving Tire Purchase Process For Busy Millennials

Goodyear Designs A Flexible, Time-Saving Tire Purchase Process For Busy Millennials
Automotive

Roll by Goodyear introduces flexible on or off-line buying and various installation options to work with customer's busy schedules, redesigning the once-tiresome process for modern shoppers

Dave Pinter, PSFK
  • 19 october 2018

Shopping for tires is one of the less exciting tasks among car owners, constituting a maintenance ritual that involves wading through an array of tire choices based on construction, seasonal use and price at either a designated tire store on an online supplier like TireRack.com. Tire manufacturer Goodyear is introducing a new take on tire retailing called Roll by Goodyear that’s focused on simplifying the buying and installing process.

roll_by_goodyear_interior.jpg

The main goal of Roll by Goodyear is to save people time. This is accomplished through offering people a choice of shopping paths based on the time they have available. “Roll by Goodyear makes buying tires easier,” said Fred Thomas, vice president and general manager of Goodyear Retail. “Guests can choose when, where and how to install their tires and they are in complete control of the process from start to finish. Goodyear is simplifying what is traditionally viewed as a complex process with no time spent waiting and more time doing what you really want to do.”

Shopping can be done either online or at a Roll by Goodyear physical showroom. Goodyear is targeting Roll showrooms to be located in popular lifestyle centers. Once tires are selected and purchased, they can be fitted anywhere, such as a customer’s driveway or parking space at work by a mobile installation truck. Another option is for people to drop their vehicle off at a Roll by Goodyear showroom. The car will be transferred to an installation garage and returned to the showroom or any other destination that a customer wishes. This plan aims to eliminate any waiting a customer might have had to do at a tire center in the past.

The first Roll showrooms will open around the metro Washington, D.C. area. While only renderings have been released as a preview to what the branding and locations will look like, both the identity and the interior design are slated to sport a millennial-friendly and colorful look that departs from the typical vernacular of automotive service.

 Goodyear

Shopping for tires is one of the less exciting tasks among car owners, constituting a maintenance ritual that involves wading through an array of tire choices based on construction, seasonal use and price at either a designated tire store on an online supplier like TireRack.com. Tire manufacturer Goodyear is introducing a new take on tire retailing called Roll by Goodyear that’s focused on simplifying the buying and installing process.

+Automotive
+brand activation & immersion
+Millennials
+post purchase support & service
+showroom
+store experience & design
+tires

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.