Rotarity lets customers rent high-end streetwear products for roughly 10% of their original retail value, as well as sign up for a monthly unlimited subscription and rotate merchandise as they like

Rotarity is a streetwear-focused rental service focusing on luxury products that would otherwise demand a much higher cost or be hard to get one's hands on.

The idea from Founder Hasek-Watt involved two key insights: “I would see kids show up at a store in groups of three or four, and put their money together to buy one pair of Yeezys to share.” Furthermore, knowing that exclusive streetwear pieces often are worn for only a limited amount of time, he wanted to make ephemeral pieces available at lower costs to be more worth their while.

Rotarity works by making streetwear products available for about 10% of their original value. Alternatively, members can sign up for a monthly unlimited subscription and regularly send back and rent new merchandise, rotating according to their liking. Monthly members can take out four or five pieces at once, as well as enjoy free shipping both ways.

Ultimately, Rotarity hopes to change how streetwear is experienced by making it accessible to more people. The retailer is working on creating more partnerships with streetwear brands to enrich its inventory.

Rotarity

Rotarity is a streetwear-focused rental service focusing on luxury products that would otherwise demand a much higher cost or be hard to get one's hands on.

The idea from Founder Hasek-Watt involved two key insights: “I would see kids show up at a store in groups of three or four, and put their money together to buy one pair of Yeezys to share.” Furthermore, knowing that exclusive streetwear pieces often are worn for only a limited amount of time, he wanted to make ephemeral pieces available at lower costs to be more worth their while.