In an effort to make one-stop shopping possible, the grocer is expanding its store inventory to include dedicated beauty and skincare spaces, even providing customers with in-house beauty advisors and vegan products

U.K. supermarket Sainsbury's is expanding its inventory to include both established and private-label cosmetics. As part of its recent growth, the retailer is putting a large focus on beauty with the renovation of eight of its stores.

These updated locations will employ professional beauty advisors and carry brands such as Essie, Burt’s Bees, Mane & Tail and more, alongside a a dedicated space for fragrance. Among the roughly 1,500 beauty products, Sainsbury's will also be carrying its own cosmetics line with an emphasis on vegan ingredients.

By partnering with established and well-loved brands, the retailer hopes these expansions will give customers a one-stop shopping experience, keeping more of their purchases in-house.

Sainsbury's

U.K. supermarket Sainsbury's is expanding its inventory to include both established and private-label cosmetics. As part of its recent growth, the retailer is putting a large focus on beauty with the renovation of eight of its stores.

These updated locations will employ professional beauty advisors and carry brands such as Essie, Burt’s Bees, Mane & Tail and more, alongside a a dedicated space for fragrance. Among the roughly 1,500 beauty products, Sainsbury's will also be carrying its own cosmetics line with an emphasis on vegan ingredients.