Walmart's first cashierless, app-based store will be opening in Dallas early next month, aiming to sharpen the retailer's competitive edge by offering in-store navigation, lists that update in real time as customers shop and voice capabilities

Amazon has become a retail yardstick of sorts, as competitors move to keep up with the speed and breadth of the e-tailer giant's retail development. Walmart recently made its own maneuver to compete with Amazon's Go stores, launching a Sam's Club Now physical space slated to open in Dallas next month.

The Texas location will feature no registers or cashiers. Purchases will be made through the company's new app, which will also keep a virtual shopping list for the customer and cross items off as they are scanned upon retrieval. In addition to automatically updating lists, the app will also provide voice-activated navigation and wayfinding, as well as augmented reality stories that highlight cool product features, including how items are sourced or transforming members’ digital carts into pirate ships. Finally, members of the app can avail themselves of the location's one-hour pickup service, ordering online and retrieving within 60 minutes.

Walmart is using the space as an opportunity to prototype and test innovation retail strategies and technologies. Services to be trialled include self-service returns, digital smart-tagging and self-checkout via the smartphone app. The Dallas store will be opening in November of 2018.

Walmart

Amazon has become a retail yardstick of sorts, as competitors move to keep up with the speed and breadth of the e-tailer giant's retail development. Walmart recently made its own maneuver to compete with Amazon's Go stores, launching a Sam's Club Now physical space slated to open in Dallas next month.

The Texas location will feature no registers or cashiers. Purchases will be made through the company's new app, which will also keep a virtual shopping list for the customer and cross items off as they are scanned upon retrieval. In addition to automatically updating lists, the app will also provide voice-activated navigation and wayfinding, as well as augmented reality stories that highlight cool product features, including how items are sourced or transforming members’ digital carts into pirate ships. Finally, members of the app can avail themselves of the location's one-hour pickup service, ordering online and retrieving within 60 minutes.