The petrol station plans to open premium locations that cater to consumer demand for higher-quality convenience, featuring locally inspired and freshly prepared food and beverage offerings

When people think of gas station convenience stores they may think of a place to grab a quick coffee or a hot dog that comes off a rolling grill. Shell wants to change the way consumers think about their stores by creating a model that offers both convenience and high-quality food options.

The petrol chain is aiming to keep the standard store footprint while changing its layout to create more space. The idea is now in the prototype stage, with the stores to be called Shell Select. Gyongyver Menesi-Bondar, Head of Convenience Retail explains how the new spaces will depart from its other locations: “Shell Select is different from traditional convenience stores in that it provides high-quality, fresh, culinary-inspired food and beverage options for customers who are on the go.”

Many grocery chains have similarly adjusted their model to offer the higher-quality food consumers are currently demanding, combining healthy options with convenience. The first prototype Shell Select is now open in Louisville, KY with plans to add more across the United States.

Shell

When people think of gas station convenience stores they may think of a place to grab a quick coffee or a hot dog that comes off a rolling grill. Shell wants to change the way consumers think about their stores by creating a model that offers both convenience and high-quality food options.

The petrol chain is aiming to keep the standard store footprint while changing its layout to create more space. The idea is now in the prototype stage, with the stores to be called Shell Select. Gyongyver Menesi-Bondar, Head of Convenience Retail explains how the new spaces will depart from its other locations: “Shell Select is different from traditional convenience stores in that it provides high-quality, fresh, culinary-inspired food and beverage options for customers who are on the go.”