Sony Pictures’ Blockchain-Based Digital Trading Cards Offer Players Exclusive Prizes

Sony Pictures’ Blockchain-Based Digital Trading Cards Offer Players Exclusive Prizes
Brand Activation & Immersion

In promotion of its latest Goosebumps movie, Sony used an open-source blockchain platform to create digital collectibles that players can redeem for prizes like movie tickets or cash

Todd Neikirk
  • 29 october 2018

Digital trading cards have become a popular 21st-century alternative to traditional paper trading cards. In an effort to promote the new film, Goosebumps 2: Haunted Halloween, Sony Pictures enhanced its digital trading cards by loading them on a blockchain.

The media company partnered with Greenfence Consumer, an open blockchain platform ecosystem. By placing the cards on a blockchain, Sony can attach prizes for players, such as free movie tickets or cash, to a limited number of them. Mimi Slavin, Greenfence’s Head of Marketing says, “Digital collectibles are a powerful and practical use case for the technology , and speaks to the diverse ways in which blockchain can be leveraged.”

Sony Pictures hopes that utilizing digital trading cards will help reach its target pre-teen and teenage audience. The promotion will run from October 5 to November 5.

Sony Pictures

Greenfence Consumer

Digital trading cards have become a popular 21st-century alternative to traditional paper trading cards. In an effort to promote the new film, Goosebumps 2: Haunted Halloween, Sony Pictures enhanced its digital trading cards by loading them on a blockchain.

+blockchain
+brand activation & immersion
+Entertainment
+packaging & product engagement
+shopper marketing & promotions

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