In promotion of its latest Goosebumps movie, Sony used an open-source blockchain platform to create digital collectibles that players can redeem for prizes like movie tickets or cash

Digital trading cards have become a popular 21st-century alternative to traditional paper trading cards. In an effort to promote the new film, Goosebumps 2: Haunted Halloween, Sony Pictures enhanced its digital trading cards by loading them on a blockchain.

The media company partnered with Greenfence Consumer, an open blockchain platform ecosystem. By placing the cards on a blockchain, Sony can attach prizes for players, such as free movie tickets or cash, to a limited number of them. Mimi Slavin, Greenfence's Head of Marketing says, “Digital collectibles are a powerful and practical use case for the technology , and speaks to the diverse ways in which blockchain can be leveraged.”

Sony Pictures hopes that utilizing digital trading cards will help reach its target pre-teen and teenage audience. The promotion will run from October 5 to November 5.

Sony Pictures

Greenfence Consumer

Digital trading cards have become a popular 21st-century alternative to traditional paper trading cards. In an effort to promote the new film, Goosebumps 2: Haunted Halloween, Sony Pictures enhanced its digital trading cards by loading them on a blockchain.

The media company partnered with Greenfence Consumer, an open blockchain platform ecosystem. By placing the cards on a blockchain, Sony can attach prizes for players, such as free movie tickets or cash, to a limited number of them. Mimi Slavin, Greenfence's Head of Marketing says, “Digital collectibles are a powerful and practical use case for the technology , and speaks to the diverse ways in which blockchain can be leveraged.”