The fitness studio is is extending how it interacts with its members by providing them with content like workout-worthy music and videos to stream on Apple Music, in addition to real-life events like live concerts

SoulCycle, the cycling fitness studio that focuses on emotionally uplifting workouts, is spreading its good vibes beyond its usual studio. Thanks to a partnership with Apple Music, the fitness brand is expanding its services to offer customers concerts, tracks, playlists and videos created specifically for the streaming platform.

Because SoulCycle is meant to be done in a group—a “tribe,” as the brand calls it— this partnership will also feature live concerts beginning in New York City in mid October. The concert series will then travel to different locations throughout this year and the next.

The music, track lists, and video content are all based on the SoulCycle message and curated by members of the team, providing fans of the fitness brand with additional ways to keep up their exercise routines on their own time. SoulCycle hopes that generating supplementary content will ultimately drive brand engagement and encourage membership.

SoulCycle

Apple Music


Lead image: SoulCycle via Instagram

SoulCycle, the cycling fitness studio that focuses on emotionally uplifting workouts, is spreading its good vibes beyond its usual studio. Thanks to a partnership with Apple Music, the fitness brand is expanding its services to offer customers concerts, tracks, playlists and videos created specifically for the streaming platform.

Because SoulCycle is meant to be done in a group—a “tribe,” as the brand calls it— this partnership will also feature live concerts beginning in New York City in mid October. The concert series will then travel to different locations throughout this year and the next.