A black-and-white, two-dimensional South Korean coffee shop allows patrons to step into a cartoon, using more classic, design-based elements to provide a lower-tech yet Instagram-worthy experience

YND239-20 is the serial code-inspired name of a Korean coffee shop that is offering guests a unique, cartoonish immersive experience.

Located in Seoul, South Korea, YND239-20 is like walking in to a living cartoon. The walls of the café are a graphic black and white color scheme and the furniture—the aesthetic of which incorporates the trompe-l’oeil style that cartoons often employ—is designed to fit with the line-drawn feel and create the illusion of being immersed in a comic book.

Despite these designs, the cafe remains committed to minimalism, keeping its black-and-white space clear of clutter and sensory overload, and keeping the cartoon-inspired experience purer. YND239-20 aims to put a spin on the immersive retail strategies many brand are employing, instead distinguishing itself by focusing on more traditional and lower-tech means of creating a thematic experience.

YND239-20

YND239-20 is the serial code-inspired name of a Korean coffee shop that is offering guests a unique, cartoonish immersive experience.

Located in Seoul, South Korea, YND239-20 is like walking in to a living cartoon. The walls of the café are a graphic black and white color scheme and the furniture—the aesthetic of which incorporates the trompe-l’oeil style that cartoons often employ—is designed to fit with the line-drawn feel and create the illusion of being immersed in a comic book.

Despite these designs, the cafe remains committed to minimalism, keeping its black-and-white space clear of clutter and sensory overload, and keeping the cartoon-inspired experience purer. YND239-20 aims to put a spin on the immersive retail strategies many brand are employing, instead distinguishing itself by focusing on more traditional and lower-tech means of creating a thematic experience.