The parent company of hair-loss prevention product Keeps is launching another telemedicine service called Cove, this time focusing on treating those with migraines

Thirty Madison, the company behind Keeps—a digital service that provides hair loss solutions for men—is aiming to disrupt the healthcare sector through telemedicine. The company is debuting Cove, a service for those suffering from migraines.

With $22.7 million of funding under their belts, the Thirty Madison team plans to keep on expanding its growing Keeps brand, a platform that gives access to affordable, backed-by-science, FDA-approved treatments for hair loss, as well as insert Cove into the market. “This need doesn’t stop with hair loss though—it can scale to many other chronic conditions where populations are underserved. With more than 39 million people in the United States suffering from migraines, we’re launching Cove to offer personalized treatment solutions for migraine sufferers,” Steven Gutentag, co-founder of Thirty Madison told PSFK.

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