Consumers Can Earn Credit At Reformation By Upcycling Their Used Clothes

Consumers Can Earn Credit At Reformation By Upcycling Their Used Clothes
Delivery & Logistics

Conscious apparel retailer Reformation partnered with Thredup to launch a loyalty program that incentivizes consigning clothing by offering consumers store credit for their used wares

Rachel Gonzalez
  • 3 october 2018

Online consignment site Thredup recently launched Upcycle, a platform that aims to help eco-conscious brands resell their consumers’ worn clothing. To kick off the debut, the resale brand partnered with conscious retailer Reformation to enable what the former is calling a “sustainable loyalty program for retailers.”

Entitled Reformation X ThredUp, the initiative enables customers to send their unwanted clothes and accessories to Thredup and receive Reformation store credit for every item that meets the quality requirements. Reformation will be promoting this partnership, which will run through 2019, in its newsletter as well as including Upcycle mailing kits in shipments of all orders placed online until next May.

The collaboration aims to encourage consumer recycling and raise awareness about the positive environmental impact of reselling clothes. Furthermore, the program serves to enhance sales for Reformation while promoting ThredUp’s sustainability measures.

Reformation X ThredUp

Online consignment site Thredup recently launched Upcycle, a platform that aims to help eco-conscious brands resell their consumers’ worn clothing. To kick off the debut, the resale brand partnered with conscious retailer Reformation to enable what the former is calling a “sustainable loyalty program for retailers.”

+circular economy
+delivery & logisitics
+fashion & apparel
+loyalty & membership
+packaging & product engagement
+post purchase & service
+recycling
+retail
+shopper marketing & promotions
+Sustainability
+Transactions & Payments

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.