Conscious apparel retailer Reformation partnered with Thredup to launch a loyalty program that incentivizes consigning clothing by offering consumers store credit for their used wares

Online consignment site Thredup recently launched Upcycle, a platform that aims to help eco-conscious brands resell their consumers’ worn clothing. To kick off the debut, the resale brand partnered with conscious retailer Reformation to enable what the former is calling a “sustainable loyalty program for retailers.”

Entitled Reformation X ThredUp, the initiative enables customers to send their unwanted clothes and accessories to Thredup and receive Reformation store credit for every item that meets the quality requirements. Reformation will be promoting this partnership, which will run through 2019, in its newsletter as well as including Upcycle mailing kits in shipments of all orders placed online until next May.

The collaboration aims to encourage consumer recycling and raise awareness about the positive environmental impact of reselling clothes. Furthermore, the program serves to enhance sales for Reformation while promoting ThredUp’s sustainability measures.

Reformation X ThredUp

Online consignment site Thredup recently launched Upcycle, a platform that aims to help eco-conscious brands resell their consumers’ worn clothing. To kick off the debut, the resale brand partnered with conscious retailer Reformation to enable what the former is calling a “sustainable loyalty program for retailers.”

Entitled Reformation X ThredUp, the initiative enables customers to send their unwanted clothes and accessories to Thredup and receive Reformation store credit for every item that meets the quality requirements. Reformation will be promoting this partnership, which will run through 2019, in its newsletter as well as including Upcycle mailing kits in shipments of all orders placed online until next May.