The retailer's New York City flex location for the cold-weather season focuses on offering visitors Instagram-geared experiences, from a plant wall and upcycled fixtures to immersive rooms

After experimenting with multiple temporary locations, outdoor shoe brand Timberland is coming to Fifth Avenue for its busy season. This fall-winter season, the retailer will be setting up shop in a 3,500 square-foot location in the heart of New York City.

The brand is tapping into its outdoors roots with a wilderness theme for this flex location. Thanks to Greenery NYC and Cleveland Art, the Fifth Avenue space will feature several Instagram-perfect features, including a plant wall and upcycled fixtures. The space will also include an interactive snow globe and a rain room that also promise to be picture perfect. The store will feature shoes from both their men’s and women’s lines and highlight several of the brand's different collections including its new American Craft line.

This concept store is designed to increase the brand's social media presence by providing unique experiences and encouraging user-generated content and shares. The store will be open from early October to mid-January.

Timberland

After experimenting with multiple temporary locations, outdoor shoe brand Timberland is coming to Fifth Avenue for its busy season. This fall-winter season, the retailer will be setting up shop in a 3,500 square-foot location in the heart of New York City.

The brand is tapping into its outdoors roots with a wilderness theme for this flex location. Thanks to Greenery NYC and Cleveland Art, the Fifth Avenue space will feature several Instagram-perfect features, including a plant wall and upcycled fixtures. The space will also include an interactive snow globe and a rain room that also promise to be picture perfect. The store will feature shoes from both their men’s and women’s lines and highlight several of the brand's different collections including its new American Craft line.