The SideFlix app aims to brings fans of the brand together while offering access to exclusive content, combining shoppable content with social interaction

Tommy Hilfiger’s Facebook messenger feature SideFlix includes capabilities that allow customers to shop for clothing and also connect with friends, as on other social networks.

Features on Sideflix are initially locked. As friends come together in the same space and the devices are tuned into the platform, content becomes available. As more devices are connected, more exclusive content is unveiled.

According to Tommy Hilfiger, “Digital innovation continues to be at the center of our strategy to democratize the runway. It’s about creating inclusive moments that bring our global audiences together.”

The feature will also allow users to watch fashion shows live. Tommy Hilfiger hopes that hype and exclusive product will bring more fans into its world. As more events happen, more exclusive product will be added to the platform.

Tommy Hilfiger


Lead image: Tommy Hilfiger via Facebook 

Tommy Hilfiger’s Facebook messenger feature SideFlix includes capabilities that allow customers to shop for clothing and also connect with friends, as on other social networks.

Features on Sideflix are initially locked. As friends come together in the same space and the devices are tuned into the platform, content becomes available. As more devices are connected, more exclusive content is unveiled.

According to Tommy Hilfiger, “Digital innovation continues to be at the center of our strategy to democratize the runway. It’s about creating inclusive moments that bring our global audiences together.”