Popular food channel Twisted created a delivery service and is opening a pop-up bar as a way to further engage customers and build its brand

Cooking shows represent one of the most popular types of Facebook channels, some of which choose to use their online success to launch real-life outposts. Twisted, London restaurant that has already opened its own delivery service, recently announced the opening of its own pop-up bar.

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The bar is themed around the Twisted Cocktails channel. The company believes it’s important to meet the expectations of its viewers and potential customers, focusing on ways to interact with the audience it already has in real life. The brand acknowledges that the outpost isn’t meant to be particularly lucrative, but, rather, serves to further engage and built its community.

In addition to the delivery service and pop up bar, Twisted is looking at creating a cookbook and adding more locations. The Twisted Bar will open in London in mid-October.

Twisted

Cooking shows represent one of the most popular types of Facebook channels, some of which choose to use their online success to launch real-life outposts. Twisted, London restaurant that has already opened its own delivery service, recently announced the opening of its own pop-up bar.

The bar is themed around the Twisted Cocktails channel. The company believes it’s important to meet the expectations of its viewers and potential customers, focusing on ways to interact with the audience it already has in real life. The brand acknowledges that the outpost isn’t meant to be particularly lucrative, but, rather, serves to further engage and built its community.