Vogue Extends Consumer Reach By Offering Spanish Snapchat Edition

Vogue Extends Consumer Reach By Offering Spanish Snapchat Edition
Brand Activation & Immersion

The fashion magazine will be producing Spanish-language content on its Snapchat Discover channel to simultaneously diversify its content and increase accessibility as well as target the platform's influential young audience

Todd Neikirk
  • 19 october 2018

As magazine sales continue to dwindle, publishers are increasingly turning to social media to expand their brands. Vogue, which has had success with the Paris and London-based Snapchat editions of its monthly pages, has announced plans to release a Spanish-language edition to focus on its Spain and Mexico markets.

Expanding into new areas means the magazine will need to produce both the content high-end fashion content it is known for as well as content specific to the new market. Jenna Cummings, Media Director at Vayner Media says, “Successful publishers will continue leveraging production models predicated upon generating a lot of content for a lot of different audiences.”

Snapchat is intended to act as a double-sided benefit as a tool for publishers: Vogue is able to both reach readers who speak a different language and also be discovered by the younger readers who love Snapchat. Vogue’s Snapchat Discover edition can be accessed here.

Vogue

As magazine sales continue to dwindle, publishers are increasingly turning to social media to expand their brands. Vogue, which has had success with the Paris and London-based Snapchat editions of its monthly pages, has announced plans to release a Spanish-language edition to focus on its Spain and Mexico markets.

+brand activation & immersion
+Entertainment
+fashion & apparel
+Luxury
+retail
+Snapchat
+spanish
+Vogue

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