W Hotels Launching In-House Record Label As Part Of Loyalty Program

W Hotels Launching In-House Record Label As Part Of Loyalty Program
Brand Activation & Immersion

W Records will offer artists a 360 deal including a recording studio, a production team and help with packaging and branding, aiming to offer guests choice cultural experiences

Rachel Gonzalez
  • 19 october 2018

W Hotels is upping its hospitality game by expanding into the music business, a venture that aims to augment the hotel stay experience for its customers. W Records, an extension of the international hotel brand, will be a one-stop shop for artists starting out and on the rise, and offer an extra treat for W Hotel customers.

This record label will provide everything its artists need to create their content, from access to a recording studio and production team, all the way to record distribution and performance venues. One of the biggest intended benefits to artists of recording with W Records is its distribution plan: Along with releasing to people in the music industry, the music will also constitute part of the hotel brand’s loyalty system, SPG/Marriott Rewards, thus advertising the creations to program members as well.

Rewards members will receive a limited-edition vinyl of track lists produced on the label. W Hotel will also host live performances by its emerging artists in its various locations, exclusively for hotel guests. With this expansion into the music business, W Hotels hopes to offer unique cultural extensions for its guests as well as foster better connections with innovative creators in the entertainment industry.

W Hotels


Lead image: W Hotels Worldwide via Facebook

W Hotels is upping its hospitality game by expanding into the music business, a venture that aims to augment the hotel stay experience for its customers. W Records, an extension of the international hotel brand, will be a one-stop shop for artists starting out and on the rise, and offer an extra treat for W Hotel customers.

+brand activation & immersion
+Entertainment
+hospitality & travel
+hotels
+loyalty & membership
+marriott
+Music
+packaging & product engagement
+rewards
+shopper marketing & promotions
+travel
+W Hotels

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