Waitrose Wants To Deliver Groceries Straight To Customers’ Refrigerators

Waitrose Wants To Deliver Groceries Straight To Customers’ Refrigerators
Delivery & Logistics

The U.K. grocery chain is working to enable a safe and convenient in-home delivery service that would allow employees to stock customers' fridges while they're out

Todd Neikirk
  • 15 october 2018

While grocery delivery services have made life easier for many busy working people, a major consumer pain point continues to be keeping perishable food fresh. To solve this problem, U.K.-based grocer Waitrose is testing a service that will allow delivery people access to the shoppers’ refrigerators.

Safety presents the biggest worry of a service that allows strangers inside the customers’ homes. Waitrose is working with Yale Locks to ensure safe delivery, giving the driver one-time access to a home, after which the password to enter will reset.

Archie Mason, head of business development feels this is something customers are ready for: “There is certainly an increasing demand among our customers to make shopping with us even more convenient. Rather than waiting for a delivery or trying to put everything away, it gives customers more time flexibility to use that time differently.”

Waitrose will be testing the service out with 100 initial customers. If successful, the retailer hopes to implement the service to meet consumer demand for increasing convenience.

Waitrose

While grocery delivery services have made life easier for many busy working people, a major consumer pain point continues to be keeping perishable food fresh. To solve this problem, U.K.-based grocer Waitrose is testing a service that will allow delivery people access to the shoppers’ refrigerators.

+Convenience & Supermarket
+Delivery
+delivery & logisitics
+Delivery & Logistics
+Food
+food & beverage
+Grocery
+In-Home Delivery
+post purchase & service
+UK
+waitrose

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