Retailers are responding to consumer demand for products that assist them with their health and wellness needs, offering them apparel with tech-enabled fitness tracking and training capabilities

As consumers search for additional ways to streamline their busy schedules and stay on track with their fitness routines wherever their day takes them, connected apparel becomes increasingly useful to them. Apparel products that use wearable technology like sensors to collect real-time data can provide customers with information about their activity and help them adopt better workout and lifestyle routines.

From sneakers that track wearers’ treads to machine-washable clothing tags that monitor stress levels, here’s how brands like Under Armour are driving brand value by offering apparel that enhances their customers’ active lifestyles:

Under Armour HOVR
Performance wear brand Under Armour designed a line of sneakers that automatically track performance statistics from wearers’ workouts. The shoes have a lightweight chip built into the midsole with an accelerometer, which can detect when a user is running. Through an integration with the MapMyRun app, wearers can view real-time or long-term statistics relating to their physical fitness, and even receive feedback on their gait in order to minimize the risk of injury when they run.

Hexoskin
Hexoskin is a maker of smart clothing equipped with body sensors that allow wearers to track their health in real time by monitoring ECG, breathing rate, sleep and activity data. Using the companion app, wearers can monitor their health metrics such as calories burned, current fatigue levels and sleep.

Spire Health
Health monitoring company Spire created Health Tags, small devices that stick on to clothes, which are designed to gather health data ranging from steps and heartbeat to stress levels. The device does not require charging, and one tag’s battery is able to last up to a year before dying out. They’re also machine washable, so users can pick a few outfits to put them on and then leave them there for long periods of time, avoiding hassle while maintaining continued data collection.

These brands are using technology to deliver increased service to their customers. For more ideas and inspiration, see PSFK’s report Applying Connected Technologies To Augmented Fashion.

As consumers search for additional ways to streamline their busy schedules and stay on track with their fitness routines wherever their day takes them, connected apparel becomes increasingly useful to them. Apparel products that use wearable technology like sensors to collect real-time data can provide customers with information about their activity and help them adopt better workout and lifestyle routines.

From sneakers that track wearers’ treads to machine-washable clothing tags that monitor stress levels, here’s how brands like Under Armour are driving brand value by offering apparel that enhances their customers’ active lifestyles: