Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers
With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z
After creating two successful events that blended the trade show concept with consumer-facing content and shopping, Agenda and ComplexCon, Aaron Levant launches NTWRK, a shoppable content app. With a programming schedule inspired by traditional television and a live shopping concept that recalls established channels like QVC and the Home Shopping Network, the content aims to reach the devoted fanbases of verticals including gaming, music, sports and media.
We spoke to CEO Aaron Levant about how NTWRK combines the shopping experience of the past with new retail strategies inspired by the mobile behavior and preferences of Millennials and Gen Z.