Amazon Debuts Platform To Assist Customers With Electronics Recycling

Amazon Debuts Platform To Assist Customers With Electronics Recycling
Brand Activation & Immersion

Called Second Chance, the platform offers information on how to recycle, repair and return devices purchased from the etailer, providing free product support for 90 days and even instructing on how to best recycle packaging materials

Rachel Gonzalez
  • 19 november 2018

Amazon is using a one-stop shop business model to encourage customers to recycle their electronics. Second Chance is Amazon’s portal where consumers can access information about their options for selling and refurbishment.

The platform will guide customers through selling their electronics back, hoping to streamline the often complicated process that can intimidate consumers and inhibit them from recycling. Second Chance will also help them find ways to repair their broken goods when appropriate.

Second Chance will take both lightly used and broken goods, although prices will vary for both. Along with helping people sell their electronics back, Amazon is also promoting the sales of refurbished electronics by selling them at a discount rate on its site. Ultimately, this portal is intended to help the retailer take responsibility for the waste its products generate and increase its sustainability, as well as streamline the process to incentivize customers to take part.

Amazon


Lead image: recycling technology concept stock photo from Pheonixns/Shutterstock

Amazon is using a one-stop shop business model to encourage customers to recycle their electronics. Second Chance is Amazon’s portal where consumers can access information about their options for selling and refurbishment.

+amazon
+brand activation & immersion
+packaging & product engagement
+post purchase support & service
+recycling
+retail
+Shopper education & assistance
+technology

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