In Brief

The men's apparel brand is aiming to improve its last-mile delivery options by implementing new software to tap the inventory of all of its stores countrywide, shortening delivery time and offering in-store pickup

Premium menswear retailer Brooks Brothers is aiming to upgrade its shipping and supply practices for the new year. Currently, the retailer’s online sales are limited by distribution centers being located on the East Coast and the absence of an in-store pick up option, an increasingly important service for today’s consumers.

The main tool for the company’s planned improvements involves new order management software, which will join together store fulfillment and order management applications. This software upgrade will make it possible for workers to access inventories from all store locations and will enable in-store pick up for customer orders. The program will also help influence Brooks Brothers’ decisions on product fulfillment locations based on demand and availability.

Ultimately, the retailer hopes to increase its flexibility and speed of delivery, increasingly important elements of last-mile delivery, by tapping into the inventory available at its network of 260 retail locations across the U.S. “We want to use all our stores as a warehouse, and also serve the major towns the same day,” says Gianluca Tanzi, chief operating officer.

Brooks Brothers


Lead image: Brooks Brothers store stock photo from lentamart/Shutterstock

Premium menswear retailer Brooks Brothers is aiming to upgrade its shipping and supply practices for the new year. Currently, the retailer’s online sales are limited by distribution centers being located on the East Coast and the absence of an in-store pick up option, an increasingly important service for today’s consumers.

The main tool for the company’s planned improvements involves new order management software, which will join together store fulfillment and order management applications. This software upgrade will make it possible for workers to access inventories from all store locations and will enable in-store pick up for customer orders. The program will also help influence Brooks Brothers’ decisions on product fulfillment locations based on demand and availability.