CVS Loyalty Program Offers Members On-Call Pharmacists And Product Discounts
CarePass is the retailer's membership loyalty program offering enhanced benefits and value like discounts, free delivery and more, as well as on-demand pharmacy care, hoping to compete with Amazon's online pharmacy
Health and beauty retailer CVS is piloting a membership program that provides free delivery of online purchases and many prescriptions. The program is called CarePass, and will cost consumers $48 annually or $5 every month.
Also available with the service is a pharmacist helpline, $10 coupons every month, and a 20% discount on CVS-branded products. The pilot is taking place in 350 CVS stores in the Boston metropolitan area, and the company is measuring the responses of customers.
The purpose of the program is to encourage customers to purchase all of their self-care and health goods at the store. It is also an attempt to take on Amazon, who has purchased the online pharmacy startup PillPack. “We want this to expand nationwide,” says CVS Pharmacy President Kevin Hourican to CNBC. “But we also want to make sure we are ready and prepared and that when we do roll it out nationwide, the program is one that customers can have a great experience with.”