The subscription food service will offer visitors to its store samples, a small inventory and education on its frozen prepared meals in a bid to drive sales with offline interaction

Meal delivery service Daily Harvest is creating a pop-up shop in New York City. Dubbed the Refueling Station, the location will be opening in Manhattan on November 14, and will allow customers to sample Daily Harvest goods as well as gain knowledge about the company's processes, including ingredient sourcing and frozen food benefits.

If customers like what they're sampling, they can also go home with a full-sized portion of some select smoothies and soups. All of the meals sent out by Daily Harvest are completely prepared but frozen, which aims to cut down prep time for consumers when compared to competitor meal services like Hello Fresh and Blue Apron.

The pop-up shop is intended to foster consumer engagement and education as well as bring awareness to what makes Daily Harvest different from other meal delivery services. The company's CEO and founder, Rachel Drori, tells Digiday, “This is meant to drive direct sales. The one thing we know about our customers is that they need to taste it to understand why it’s different, so we want to meet customers offline, and interact with them there.”

Daily Harvest


Lead image: Daily Harvest via Instagram

Meal delivery service Daily Harvest is creating a pop-up shop in New York City. Dubbed the Refueling Station, the location will be opening in Manhattan on November 14, and will allow customers to sample Daily Harvest goods as well as gain knowledge about the company's processes, including ingredient sourcing and frozen food benefits.

If customers like what they're sampling, they can also go home with a full-sized portion of some select smoothies and soups. All of the meals sent out by Daily Harvest are completely prepared but frozen, which aims to cut down prep time for consumers when compared to competitor meal services like Hello Fresh and Blue Apron.