The initiative aims to streamline the online shopping process by putting dressing rooms in the post office and letting consumers immediately return if unsatisfied

Sizing and online shopping have always been a risky gamble for retailers and consumers. Delivery company DHL is aiming to fix this problem with fitting rooms at the place many people pick up their online orders: the post office.

Now companies using DHL may be able to give consumers the option to wear their purchases, and send them back if needed, all in one place. Currently in beta testing, the new concept was formed at Avans University. DHL is planning to begin the process by placing dressing rooms in postal offices and other delivery points in The Hague and Amsterdam.

The first fitting room will be in a post office serviced by Bpost in Ghent. According to sources, DHL sees this initiative as the ‘last mile’ to create an optimally convenient online shopping experience.

DHL


Lead image: post office parcel stock photo from Africa Studio/Shutterstock

Sizing and online shopping have always been a risky gamble for retailers and consumers. Delivery company DHL is aiming to fix this problem with fitting rooms at the place many people pick up their online orders: the post office.

Now companies using DHL may be able to give consumers the option to wear their purchases, and send them back if needed, all in one place. Currently in beta testing, the new concept was formed at Avans University. DHL is planning to begin the process by placing dressing rooms in postal offices and other delivery points in The Hague and Amsterdam.