Personal Care Box Offers Subscribers Fragrance Line And Machine Vending

Personal Care Box Offers Subscribers Fragrance Line And Machine Vending
Beauty

Subscription service Dollar Shave Club is hoping to expand its audience with a fragrance brand launch and is using machine vending to make its products available for immediate purchase at select malls and transit hubs

Jennifer Passas
  • 9 november 2018

Dollar Shave Club is launching a new fragrance brand called Blueprint, a men’s cologne line. Since being acquired by Unilever three years ago, the personal-care subscription box is looking for new ways to tap into its existing audience and reach new customers by diversifying its offer.

In keeping with its simple, no-frills style, Blueprint is using straightforward names for its scents, including Intense Vanilla, Black Suede and Citrusy Bergamot. The six products that are part of the brand line up are each numbered in ascending order in relation to their complexity and sophistication. To optimize customer satisfaction, Blueprint will also be selling trial purchase boxes with small containers of all six scents.

In addition to its Blueprint brand, Dollar Shave Club is planning to sell products using vending machines in high-traffic areas, such as LaGuardia Airport in New York, Mall of America in Minneapolis, Transbay Transit Center in San Francisco and Roosevelt Field mall in Long Island. The machines will sell six pre-bundled kits of various Dollar Shave Club products for $12, and members that have the brand’s app will get a notification on their phones when they are nearby.

Dollar Shave Club

Dollar Shave Club is launching a new fragrance brand called Blueprint, a men’s cologne line. Since being acquired by Unilever three years ago, the personal-care subscription box is looking for new ways to tap into its existing audience and reach new customers by diversifying its offer.

+consumer goods
+Delivery & Logistics

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