Squeeze is the blowout service's answer to a lack of mid-priced massage and wellness offers, providing customers with an Uber-esque app that eliminates the need for any in-person transaction to book and pay

Drybar, beauty company that specializes in the on-demand blow-out, is working on a new business that focuses on massages. Its recently launched service called Squeeze aims to help people in need of relaxation but uninterested in the fuss of going to a big chain or the uncertainty of trusting an independent shop.

Squeeze will offer competitive rates, with prices ranging from $39 to $129 based on the length of the session. Clients can also select additional treatments such as heat therapy, aromatherapy and deep tissue massage.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in.