In Brief

Squeeze is the blowout service's answer to a lack of mid-priced massage and wellness offers, providing customers with an Uber-esque app that eliminates the need for any in-person transaction to book and pay

Drybar, beauty company that specializes in the on-demand blow-out, is working on a new business that focuses on massages. Its recently launched service called Squeeze aims to help people in need of relaxation but uninterested in the fuss of going to a big chain or the uncertainty of trusting an independent shop.

Squeeze will offer competitive rates, with prices ranging from $39 to $129 based on the length of the session. Clients can also select additional treatments such as heat therapy, aromatherapy and deep tissue massage.

Squeeze also strives to optimize the convenience and relaxation of its service by providing an app for customers to book, pay for and even select preferences on, eliminating the need for any in-person transaction or cumbersome cash exchanges. The app even lets clients specify their needs regarding everything from room temperature and lighting to pressure preferences and off-limit massage areas.

The founders of Drybar created Squeeze for the same reason that they started the former: to fill a gap they perceived in mid-priced offerings for massage-related services, which they realized seemed to be either bargain or very high-end. Squeeze’s first location is set to open in 2019 in Studio City, California and will boast a similar design aesthetic and vibe as Drybar.

Drybar

Drybar, beauty company that specializes in the on-demand blow-out, is working on a new business that focuses on massages. Its recently launched service called Squeeze aims to help people in need of relaxation but uninterested in the fuss of going to a big chain or the uncertainty of trusting an independent shop.

Squeeze will offer competitive rates, with prices ranging from $39 to $129 based on the length of the session. Clients can also select additional treatments such as heat therapy, aromatherapy and deep tissue massage.