Estee Lauder Targets Airport Shoppers With Too Faced Cosmetics Counter

Estee Lauder Targets Airport Shoppers With Too Faced Cosmetics Counter
Beauty

The cosmetic company is extending its outreach and catering to the captive travel demographic with duty-free and travel-sized products

Emma Millen
  • 26 november 2018

Estee Lauder’s makeup brand Too Faced,  known for its wide variety of mid-tier cosmetics that targets a millennial consumer base with customized packaging and scented products, recently debuted a creative travel activation: Select products from the cosmetic brand can now be found in New York’s JFK airport in terminal 4, as the newest retail counter for travelers both foreign and domestic.

Like major beauty brands such as L’Oreal and Revlon, Too Faced is looking to tap into airport retail for growth. Accordingly, within its retail counter, Too Faced is offering some of its bestsellers in TSA-approved sizes so that consumers can easily take the products with them during their travels. The product assortment will include but is not limited to the award-winning Better Than Sex mascara, the Hangover replenishing primer and a setting spray that is intended to reduce the signs of jet lag.

For the grand opening of the retail counter, the makeup brand provided customers with the Too Faced Pro Squad, a group of makeup artists who were offering makeovers to travelers using the brand’s product. Furthermore, all products sold at the airport retail counter will be offered to consumers duty-free.

As travel retail continues to grow, beauty brands such as Too Faced are recognizing the value of providing their customers with increased accessibility. Too Faced hopes this activation will continue consumer outreach and provide a unique experience beyond its ecommerce platform and third-party beauty suppliers such as Sephora and Ulta.

Too Faced

Estee Lauder’s makeup brand Too Faced,  known for its wide variety of mid-tier cosmetics that targets a millennial consumer base with customized packaging and scented products, recently debuted a creative travel activation: Select products from the cosmetic brand can now be found in New York’s JFK airport in terminal 4, as the newest retail counter for travelers both foreign and domestic.

+air travel
+airport retail
+beauty
+brand activation & immersion
+Estee Lauder
+hospitality & travel
+hotels
+packaging & product engagement
+retail
+store experience & design
+too faced
+travel

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.