As digital-first brands continue their foray into brick-and-mortar retail, Facebook is joining suit, launching The Market @ Macy's to feature a selection of brands sold on Facebook and Instagram at the department store

Facebook and its small business team provide valuable resources to the retailers who promote their businesses on the social media platform. The site will now be offering even more promotion to certain smaller and digital-first brands by opening pop-up stores in Macy’s department stores that feature their products.

These shops, which Facebook and Macy’s are calling The Market @ Macy’s, will feature offerings from around 100 brands that are already utilizing Facebook’s services for help with ads and educational resources. While the brands pay a fee to Macy’s, they keep all profit derived from their product sales.

This partnership provides these brands the opportunity to reach new customers. Facebook’s Director of Marketing, Michelle Klein told Retail Dive, “We are thrilled to be partnering with one of the world’s biggest retailers to bring some of those businesses to a physical store this holiday season.”

Furthermore, the initiative marks Facebook’s venture into brick-and-mortar retail, a move many digital first brands, like Amazon, have been trying out. The Market @ Macy’s will be appearing during the holiday season in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle.

Macy’s

Facebook

Facebook and its small business team provide valuable resources to the retailers who promote their businesses on the social media platform. The site will now be offering even more promotion to certain smaller and digital-first brands by opening pop-up stores in Macy’s department stores that feature their products.

These shops, which Facebook and Macy’s are calling The Market @ Macy’s, will feature offerings from around 100 brands that are already utilizing Facebook’s services for help with ads and educational resources. While the brands pay a fee to Macy’s, they keep all profit derived from their product sales.