In Brief

As travel kits see a resurgence in popularity, an amenities company is helping airliners make use of the opportunity to build consumer-brand associations and create memorable experiences

Formia, the company that specializes in luxury amenities kits, is taking on the concept of the airplane goodie bag and giving it an upgrade. The company has already partnered with brands like Malaysia Airlines, Singapore Airlines and Qatar Airways to bring high-end kits to all passengers, from first class to coach.

Formia aims to provide passengers with products that are useful both during their flight and after they’ve reached their final destination. The kits are stocked with items to improve the in-flight experience, such as lip balm and hand creme to protect against dry cabin air, as well as longer-lasting goods like a scented candle or a knit hat, that provide an element of luxury and can be used later on. The brand focuses on multi-purpose items as well, such as a Furla kit container that passengers can use as a clutch, as well as items tailored to specific flights, like wool beanies and neck warmers for routes to cold-weather destinations.

These kits are designed as a gift to passengers for choosing a specific carrier, offering a luxurious incentive for the airliner’s business, as well as fostering positive associations between consumer and brand by providing products that serve a purpose on the ground as well as in the air.

Formia


Lead image: Formia via Twitter

Formia, the company that specializes in luxury amenities kits, is taking on the concept of the airplane goodie bag and giving it an upgrade. The company has already partnered with brands like Malaysia Airlines, Singapore Airlines and Qatar Airways to bring high-end kits to all passengers, from first class to coach.

Formia aims to provide passengers with products that are useful both during their flight and after they’ve reached their final destination. The kits are stocked with items to improve the in-flight experience, such as lip balm and hand creme to protect against dry cabin air, as well as longer-lasting goods like a scented candle or a knit hat, that provide an element of luxury and can be used later on. The brand focuses on multi-purpose items as well, such as a Furla kit container that passengers can use as a clutch, as well as items tailored to specific flights, like wool beanies and neck warmers for routes to cold-weather destinations.