To keep up with vertically integrated competitors in the DTC space, established brands from Walmart to Kroger are re-evaluating supply chain technology and implementing automation to cut costs and better use employee time

Shoppers live in an on-demand economy with outsized expectations for convenience, attention and immediacy. Delivering on these desires alone is challenging for companies, but to do so in a cost-effective manner is even more so. The vertically integrated infrastructure of many direct-to-consume brands has inspired other retailers across categories to innovate in supply chain and automation technology.

The addition of automation brings two-fold efficiencies to businesses by outsourcing repetitive and time-consuming tasks, while freeing up staff to provide the much needed human touch to interactions with shoppers.

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