In a bid to dominate the voice category, Google designed a Home Hub device that lets owners use verbal commands to access Sephora's app content, including podcasts, YouTube videos, expert advice and more, as well as schedule in-store appointments

Google and Sephora recently announced a partnerships linking their massive tech and beauty world, respectively: The two retailers are putting Google Assistant and Sephora’s YouTube content together on the The Google Home Hub, a new voice-activated assistant similar to Google Home.

The hub is equipped with the Sephora app, which means that owners can access the beauty retailer's expert advice and in-store scheduling services straight from their vanities, and do so using voice commands through Google Assistant to facilitate when their hands are otherwise occupied. Users can say things like “Google, show me eyebrow tutorial from Sephora, and the device will pull up relevant YouTube content for them to watch as they do their own makeup.

Sephora intends for the initiative to make its services more accessible and personalized. Google hopes that this partnership will make google assistant more useful to customers, tapping into the huge popularity of beauty searches on YouTube to provide optimized convenience and functionality as well as reaching a more diverse audience. As part of the collaboration, the Home Hub will be sold in Sephora stores.

Sephora

Google

Google and Sephora recently announced a partnerships linking their massive tech and beauty world, respectively: The two retailers are putting Google Assistant and Sephora’s YouTube content together on the The Google Home Hub, a new voice-activated assistant similar to Google Home.

The hub is equipped with the Sephora app, which means that owners can access the beauty retailer's expert advice and in-store scheduling services straight from their vanities, and do so using voice commands through Google Assistant to facilitate when their hands are otherwise occupied. Users can say things like “Google, show me eyebrow tutorial from Sephora, and the device will pull up relevant YouTube content for them to watch as they do their own makeup.