Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs

Across categories, personalization is a growing trend. Online fitness providers in particular have been quick to adopt personalized workout recommendations, leveraging customers’ personal data to curate specific recommendations for diet and exercise that help customers achieve their goals.  

Top fitness brands like Equinox as well as innovative startups are focusing on developing services that create tailored regimens and routines based on customers' unique traits, using data on everything from DNA and gland function to stress hormone levels and heavy-metal toxicity. Using at-home kits and mobile apps that enable not only convenience but also privacy, here's how how health and fitness companies are providing personalized support to accompany their customers' fitness journeys:

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