As consumers look to more holistic views on health, retailers are responding by enabling wellness recovery and fitness services that address both the physical and mental all in one setting

Boutique fitness providers are increasingly helping fitness enthusiasts achieve a holistic and well-balanced lifestyle beyond their traditional workout routine. Accordingly, these retailers are focusing on offering wellness-focused ecosystems within their studios, as well as on their platforms.

These brands are aiming to provide their customers with a fitness environment that focuses on physical and mental wellness at once, delivering spa-like rejuvenation integrated with physical fitness practices to form a customized workout routine. Here's how innovative businesses, from social fitness clubs to holistic spas, are helping consumers pursue their optimum health:

Rise by We
Rise by We is a wellness club that uses social fitness to elevate the mind, body and spirit, weaving together inviting classes and clean offerings. One of the three fitness experiences includes INSIGHT, a holistic experience in a studio aimed to feel like a sanctuary for students to relax, restore, and rejuvenate. The class guides students through the foundations of yoga to harmonize their body, mind, and energy. The wellness club features spa amenities that were inspired by the vibrant community of the Roman baths, and hosts Spa Sessions at the Superspa every Tuesday, Thursday and Saturdays for guided sessions incorporating hot + cold recovery and aromatherapy. Rise by We also created a collection of plant-forward food including nutrient-dense snacks, treats, smoothies, and meals with Grassroots Juicery.

Cure.Fit
Bengaluru-based Cure.Fit is a healthcare and fitness start-up that offers products and solutions for preventive and curative healthcare, combining engagement, coaching and delivery through a mix of online and offline channels. Its health and wellness platform uses a three-pronged approach: eat.fit (nutrition services), cult.fit (workout classes), mind.fit (yoga and meditation classes). With the cure.fit mobile app, customers can track their health data and receive rewards for healthy behaviors. The brand also utilizes a trainer engagement app to coach trainers at the cult.fit centers to help them improve its services.

Exhale Spa x Fortë
Boutique studio Exhale Spa takes a holistic approach to wellness, offering spa and fitness services under one roof. The brand has partnered with fitness startup Fortë Fitness to bring its workout classes to a wider audience. Through a tiny, unobtrusive camera in the studio, users can now livestream Exhale’s award-winning barre, cardio and yoga classes.

These are just a few examples of how brands are catering to consumer demand for holistic wellness-oriented service. For the full details, download PSFK's report Boutique Fitness As Personal Lifestyle Ecosystem.

Boutique fitness providers are increasingly helping fitness enthusiasts achieve a holistic and well-balanced lifestyle beyond their traditional workout routine. Accordingly, these retailers are focusing on offering wellness-focused ecosystems within their studios, as well as on their platforms.

These brands are aiming to provide their customers with a fitness environment that focuses on physical and mental wellness at once, delivering spa-like rejuvenation integrated with physical fitness practices to form a customized workout routine. Here's how innovative businesses, from social fitness clubs to holistic spas, are helping consumers pursue their optimum health: