In Brief

Helping social media-obsessed consumers pursue their wellness goals and take a digital detox yet still maintain their presence, ghost writers at Ibis will take over guests' accounts for their stay

Swiss hotel Ibis is offering a social media service catered toward millennials so they can take a break from their online worlds while still sharing their travel photos on Instagram.

Relax We Post is a service that Ibis guests in Geneva and Zurich can purchase for $90+ that will allow an influencer or “social media sitter” to take over their Instagram account for the weekend and post photos according to their profile specifications. All ghost written posts will be tagged with #postedbysocialmediasitter to serve as advertising and as a disclaimer.

A service like Relax We Post is intended as a special add-on to attract millennial business at Ibis hotels, allowing them to keep followers and friends updated on their trips and enjoy a relaxing stay at the same time. The service is currently on a trial run that will be ending the first weekend of December.

Ibis

Swiss hotel Ibis is offering a social media service catered toward millennials so they can take a break from their online worlds while still sharing their travel photos on Instagram.

Relax We Post is a service that Ibis guests in Geneva and Zurich can purchase for $90+ that will allow an influencer or “social media sitter” to take over their Instagram account for the weekend and post photos according to their profile specifications. All ghost written posts will be tagged with #postedbysocialmediasitter to serve as advertising and as a disclaimer.