Chinese Ecomm Giant Opens Digital-First Grocery Storefront

Chinese Ecomm Giant Opens Digital-First Grocery Storefront
Brand Activation & Immersion

Called 7Fresh, the concept store is designed to offer a completely digitally integrated experience, requiring customers to download and register with its app to shop the store boasting mobile payment, 30-minute delivery and informational scanners

Todd Neikirk
  • 27 november 2018

Grocery stores are rapidly evolving to meet the technological demands of today’s consumers. While some retailers are retrofitting or upgrading their facilities to offer connected capabilities, others are designing new stores built around a digitally enabled experience from the get-go. Ecommerce electronics retailer JD.com is taking the latter approach with its launch of 7Fresh , a concept grocery store created to offer shoppers the highest convenience.

7Fresh opened four of its digital-first locations this year and incorporates multiple high-tech features. Shoppers must register an account with the store’s app on their phones to shop. While the app includes a fruit-scanning program, letting shoppers scan barcodes on individually wrapped pieces to access information, the store features an overhead conveyor belt that allows for quick order processing—just a few elements of the store’s design intended to maximize efficiency and streamline the shopping experience.

Offering a remote capability as well, customers within three kilometers of a physical location can place orders online for delivery. All shoppers can pay for their goods with WeChat Pay or JD’s digital wallet, enabling a cashless experience as well. JD.com hopes to open as many as 30 stores by the end of 2018.

7Fresh | JD.com


Lead image: JD.com via Instagram

Grocery stores are rapidly evolving to meet the technological demands of today’s consumers. While some retailers are retrofitting or upgrading their facilities to offer connected capabilities, others are designing new stores built around a digitally enabled experience from the get-go. Ecommerce electronics retailer JD.com is taking the latter approach with its launch of 7Fresh , a concept grocery store created to offer shoppers the highest convenience.

+app
+Asia
+brand activation & immersion
+brick and mortar
+china
+Convenience & Supermarket
+Delivery
+Delivery & Logistics
+Food
+Grocery
+grocery delivery
+jd.com
+merchandising & curation
+retail
+store experience & design
+Transactions & Payments

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.