Scooter Company Expands With Electric Car Service Launch

Scooter Company Expands With Electric Car Service Launch
Automotive

Capitalizing on the consumer popularity of ride-share services, Lime is offering Seattle customers an electric car option in addition to its bikes and scooters

Rachel Gonzalez
  • 9 november 2018

Lime, the shareable electronic scooter company, recently announced its plan to make the jump from two wheels to four with an electric car service. The 500-car pilot for the ride-share is set to take place in Seattle and aims to put the company in competition with services from Uber and Lyft—but with an environmental edge.

Instead of hailing a Lime electric car, customers can pick them up in the exact same way as the scooters and bicycles: just grab and go. Lime emphasizes that its electric vehicles don’t require a charging dock, which means that Lime cars will be able to be dropped off and parked anywhere. The electric cars in the program will be compact cars models, including the Renault Twizy and Fiat 500e.

Lime already operates a significant fleet of electric bicycles in Seattle, making the city a prime location for testing out electric car rental. Furthermore, the brand maintains its commitment to sustainability, like its recent institution of a carbon neutral program, as a distinguishing point.

Lime

Lime, the shareable electronic scooter company, recently announced its plan to make the jump from two wheels to four with an electric car service. The 500-car pilot for the ride-share is set to take place in Seattle and aims to put the company in competition with services from Uber and Lyft—but with an environmental edge.

+Automotive
+Bicycle
+brand activation & immersion
+lime
+loyalty & membership
+mobility
+post purchase support & service
+ridesharing
+scooter

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