Marie Claire Offers Shoppers Content-Driven Ecommerce Platform
The brand is launching its own shoppable content as a separate site from the traditional editorial publication, offering readers a mix of apparel, accessories, makeup and more from highstreet and luxury brands chosen by the magazine's editors
International style magazine Marie Claire just launched its own customized shopping platform: Marie Claire Edit is a curated list of fashionable items that the publication’s editorial team has selected, effectively mixing content with commerce.
The initiative is designed to operate as a fashion collective stocked by those who are most in-the-know, an ecommerce platform for the featured brands and Marie Claire, and a new content outlet for the magazine. The launch of Marie Claire Edit included picks from popular brands such as Topshop and Selfridges . Marie Claire even teamed up with featured brand Farfetch and the design inspiration platform Pinterest engage readers in a product giveaway.
Editor in chief of the publication, Trish Halpin, explains the goal of the platform: “Marie Claire Edit is the natural next step in the shopping journey of our audience of influential women who want to think smart and look amazing. With informed advice and a unique curation from Marie Claire’s editors, it’s an exciting new way to experience fashion.”
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