High-End Restaurant Supplier Offers London Shoppers Quality Produce

High-End Restaurant Supplier Offers London Shoppers Quality Produce
Food & Beverage

Natoora created a store space to highlight high-quality produce and natural products, responding to consumer demand for transparency and reliability with fresh food

Sara Roncero-Menendez
  • 14 november 2018

Buying fruits and vegetables from a grocery store is often the most reliable source for consumers in search of fresh produce, but can leave them without a guarantee of the food’s quality. Restaurant supplier Natoora, who provides some of the best produce to influential chefs, is addressing this challenge by making its premium foods available to the public at its recently opened London store.

Created by Argentinian architect Noé Golomb with London-based cabinet-maker FincH, the design of the store uses and highlights the optimum selection of fresh produce offered, making the content part of the location’s aesthetic. Natoora’s overarching mission to transform the current food system, creating a transparent supply chain built on the seasonality of fresh food, is also incorporated into the store design, with ‘radical seasonality’ written along one of its walls.

Embodied in the open structure, concrete elements and white swathes of space of the store’s architecture, Natoora hopes to meet consumers’ ever-increasing demand for transparency when it comes to food, as well as help make high-quality produce available to everyday customers.

Natoora

Buying fruits and vegetables from a grocery store is often the most reliable source for consumers in search of fresh produce, but can leave them without a guarantee of the food’s quality. Restaurant supplier Natoora, who provides some of the best produce to influential chefs, is addressing this challenge by making its premium foods available to the public at its recently opened London store.

+Cafe & Restaurant
+Convenience & Supermarket
+Food
+Grocery
+london
+merchandising & curation
+produce
+retail
+Shopper education & assistance
+store experience & design
+supply chain

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.