Netflix is trialling a mobile-only subscription priced at roughly 50% of its typical subscription plan, hoping to sharpen its edge in Asia and other emerging markets where competitors have out-priced the service

Streaming giant Netflix is testing out a subscription plan designed to operate solely on mobile devices. The Malaysia market is the designated area for trial, as the service hopes to find a way of combating the growing competition it is receiving from rival platforms in Asia.

Netflix is tough to beat when it comes to content, considering its combination of original programs as well as established favorites, but has struggled to compete in Asian markets due to its pricing. Accordingly, the cost of the mobile subscription is the equivalent of $4/month, which is half the price of the most basic Netflix subscription plan available in Asia.

In addition, the platform is also hoping to further incentivize new customers in the target market by rolling out new shows and movies based in India and other Asian regions. Furthermore, the offer of a mobile streaming tier is intended to enable greater accessibility to the service’s content.

Netflix


Lead image: watching mobile video stock photo from ProRockStudio/Shutterstock

Streaming giant Netflix is testing out a subscription plan designed to operate solely on mobile devices. The Malaysia market is the designated area for trial, as the service hopes to find a way of combating the growing competition it is receiving from rival platforms in Asia.

Netflix is tough to beat when it comes to content, considering its combination of original programs as well as established favorites, but has struggled to compete in Asian markets due to its pricing. Accordingly, the cost of the mobile subscription is the equivalent of $4/month, which is half the price of the most basic Netflix subscription plan available in Asia.