New York Magazine Offers Holiday Shoppers An IRL Popup

New York Magazine Offers Holiday Shoppers An IRL Popup
Beauty

The publication is launching a New York shop based on its digital shopping vertical, opening during peak holiday season and offering a wide variety of lifestyle brands featured on the site

Rachel Gonzalez
  • 5 november 2018

New York Magazine‘s shopping vertical, The Strategist, is launching a seasonal pop-up shop in New York City’s SoHo neighborhood. Called ‘I Found It at The Strategist,’ the space will feature a wide range of products for the holidays, from brands like East Fork, Ohii, Scentbird, Jaxon Lane and many more.

All of the products the store carries, ranging from beauty to bedroom, will be from brands that the publication has featured online over the years. The West Broadway space will also allow shoppers to test out its selection of beauty products before buying.

The popup is slated to run from November 8 until December 30, and comes on the heels of several moves toward e-commerce from New York Magazine’s parent company, New York Media, including a merchandising partnership with Amazon. The publication hopes to parlay the success of The Strategist, which judges of the National Magazine Award called an “elegantly orchestrated, relentlessly clever celebration of New York City’s material world,” into the IRL shop, joining the many retailers capitalizing on the popularity of ephemeral retail.

New York Magazine

New York Magazine‘s shopping vertical, The Strategist, is launching a seasonal pop-up shop in New York City’s SoHo neighborhood. Called ‘I Found It at The Strategist,’ the space will feature a wide range of products for the holidays, from brands like East Fork, Ohii, Scentbird, Jaxon Lane and many more.

+beauty
+brand activation & immersion
+fashion & apparel
+gifting
+holiday
+home
+merchandising & curation
+new york
+new york magazine
+pop-up
+retail
+store experience & design
+Virtual Commerce

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