Multi-Label ‘Phygital’ Store Curates Personalized Experience For Shoppers

Multi-Label ‘Phygital’ Store Curates Personalized Experience For Shoppers
Beauty

The Singapore space aims to combine the best elements of both in-store and online retail,  letting customers experience products IRL as well as enjoy gamified onboarding, cashless payment and personalized shopping recs

Todd Neikirk
  • 14 november 2018

Some consumers like the convenience of shopping online. Others prefer the certainty of buying in-store and being able to touch, feel and try on goods. With its recently opened ‘phygital’ store, Singaporean multi-brand retailer NomadX, who sells wares ranging from fashion & beauty to food and electronics, is hoping to combine the best elements of physical and digital retail to offer shoppers a next-level experience.

While customers can see and try on items, many features of online shopping are also integrated into the space, including gamified onboarding processes, smart mirrors and interactive product walls and a cashless payment service. In addition, the experience is personalized for shoppers, dividing them into groups based on a selfie and their answers to a mobile questionnaire to point them to specific brands of the 18 offered on-site that they are most likely to find interesting.

Wilson Tan of CapitaLand Retail explains, “By combining the technology of ecommerce, mobile shopping applications as well as location data analytics, we are able to work with our retailers to customize entirely unique physical shopping experiences that are based on our shoppers’ preferences.” The store opened earlier this week at the Plaza Singapora, and hopes to demonstrate how online and offline retail are not in opposition, but can actually provide an optimal experience when integrated into one experience.

NomadX

Some consumers like the convenience of shopping online. Others prefer the certainty of buying in-store and being able to touch, feel and try on goods. With its recently opened ‘phygital’ store, Singaporean multi-brand retailer NomadX, who sells wares ranging from fashion & beauty to food and electronics, is hoping to combine the best elements of physical and digital retail to offer shoppers a next-level experience.

+Asia
+beauty
+brand activation & immersion
+data
+ecommerce
+fashion & apparel
+merchandising & curation
+nomadx
+phygital
+post purchase & service
+retail
+singapore
+store experience & design

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