How Paid Access & Subscriptions Will Replace Publishers' Advertising Revenues By 2022
A new survey predicts the growth of paywall, paid-memberships and subscriptions and how these strategies will replace advertising as the key revenue generator for digital media publishers
While the publishing market is expected to achieve over $45 billion in annual revenue in 2018, the sector continues to disrupted by a small number of technology players. We all know that companies like Facebook, Google and YouTube have changed the way we consume content and media owners have had to make radical shifts in their strategies for not only content form and distribution. What's also important to understand is that media companies need to find new ways to generate revenue.
Compounding the challenges is the duopoly growing its control of the market. An estimate by Salesforce suggests that Facebook and Google will receive 75% of all advertising revenue in 2019—that's up from 61% in 2017.