Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL
Brand Activation & Immersion

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Todd Neikirk
  • 27 november 2018

The ability to have a video game character perform almost any task has made Red Dead Redemption 2 one of the biggest hits in gaming. The game publisher, Rockstar Games, recently teamed up with Burger King to offer players one more capability: the opportunity to make their own Whopper.

Gamers in Sweden search within the RDR2 world for the ingredients to make the famous burger. Once they collect them all, they scan the inventory on craftawhopper.com to receive a voucher that can be redeemed in person for a real Western Whopper.

Burger King Sweden CEO, Iwo Zakowski, explains, “This is a game that has almost everything. But still, you don’t have the ability to craft a flame-grilled Whopper. All the necessary ingredients are in the game, so we felt it’s something we wanted to add.” The promotion is available now through December 5 at all Swedish Burger Kings.

Burger King | Red Dead Redemption 2

The ability to have a video game character perform almost any task has made Red Dead Redemption 2 one of the biggest hits in gaming. The game publisher, Rockstar Games, recently teamed up with Burger King to offer players one more capability: the opportunity to make their own Whopper.

+brand activation & immersion
+Burger King
+Cafe & Restaurant
+fast food
+Food
+gaming
+retail
+shopper marketing & promotions
+Sweden

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