PSFK collected quotes from top-level executives on how to drive brand success by maintaining a continuous dialogue with consumers and responding in accordance with their desires

In today’s retail landscape, the pace of change is rapidly accelerating. One of the increasingly valuable traits of retailers is their ability to listen to and incorporate consumer insights and feedback into their store, product and brand experiences, driving sales by catering to their customers' needs first.

Detailed further in PSFK's recent Future of Retail 2019 report, here are quotes from four experts ranging industries from beverages to fitness apparel that speak to the necessity for today's brands to constantly be in dialogue with their shoppers. Read on for inspiring words from retailers using data-driven tailoring and on-demand services to respond to shoppers' desires for retail experiences that are personalized, optimally convenient and allow fluidity between digital and physical touchpoints.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in