Retail Leaders From Nike, Nordstrom And More On Building Responsive Brands
In today’s retail landscape, the pace of change is rapidly accelerating. One of the increasingly valuable traits of retailers is their ability to listen to and incorporate consumer insights and feedback into their store, product and brand experiences, driving sales by catering to their customers' needs first.
Detailed further in PSFK's recent Future of Retail 2019 report, here are quotes from four experts ranging industries from beverages to fitness apparel that speak to the necessity for today's brands to constantly be in dialogue with their shoppers. Read on for inspiring words from retailers using data-driven tailoring and on-demand services to respond to shoppers' desires for retail experiences that are personalized, optimally convenient and allow fluidity between digital and physical touchpoints.