As consumers' relationships with brands move beyond the transactional, retailers find it increasingly important to integrate meaningfully into their customer's lifestyle

Consumers’ relationship with their favored brands is transforming from transactional to service-based, as today's customers expect brands to integrate into and enhance their daily lives. Companies are responding by offering connected services and support that add value and flexibility to meet their various needs and lifestyle goals.

From providing subscription-based offerings that remove the hassles of ownership to loyalty programs that reward customers with exclusive experiences, expert support and special treatment, here's how retail leaders from top brands like Target and Rent The Runway are prioritizing their consumers:

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