The rise of DTC retail has created a dramatic shift in B2C strategies and practices, allowing brands like Kroger to maintain control of every aspect of how they market and sell the products

One of the key advantages of a DTC strategy is being able to control all aspects of where and how a product is sold. It allows brands and retailers to deliver on shoppers’ ever-increasing expectations for speed and convenience while collecting valuable data in order to continue to improve their products and operations, staying ahead of the competition.

Compiled in PSFK's Future of Retail 2019, these quotes from retail leaders across categories speak to the value of vertical integration for both start-ups and legacy brands:

“You can no longer avoid direct communication and touch points with your customers, and if you’re a native wholesale brand, that often means rebuilding your enterprise from the ground up.” JEREMY BERGSTEIN. CEO, THE SCIENCE PROJECT

“We see the big picture as it relates to an emerging retail business model that operates as an ecosystem.” DOUG MCMILLON. CEO, WALMART

“We are sitting on the cusp of yet another wave of transformational change. New technologies and expectations are emerging and an evolving consumer is looking for a fully personalized shopping experience. These lofty expectations are setting fire to another, potentially bigger, wave of innovation in retail: data and analytics.” STEPHEN SADOVE. FORMER CHAIRMAN, SAKS

“[It’s] going to be important for us is to make sure we have the right level of flexibility in how we execute delivery fulfillment.”

These are just a few inspiring quotes from experts riding the waves of the transforming retail landscape—for more, see PSFK's Future of Retail 2019 report.