The skincare brand created an interactive store experience, using AI-enabled analysis to provide visitors to its Harajuku location with personalized skincare product recommendations

Japanese beauty brand SK-II debuted a fully immersive and interactive cosmetics store in Tokyo. Integrating cutting-edge personalization and shopping technology, the innovative store is one of the various featured in PSFK's Future of Retail 2019 report.

The Future X Smart Store implements artificial intelligence like face authentication and recognition technology, all in the hopes of providing data to help customers make informed decisions on the products they buy. On the ground floor, customers can receive a skin analysis form a mirror that will gauge skin condition, tone and type all without any actual physical touch.

Customers could view their analysis results on a Smart Beauty Wall and then view and test the recommended products at the Smart Beauty Counter. As shoppers tried the products out, synched screens would provide detailed information on each item as they picked it up.

According to an SK-II executive, “We aim to offer comprehensive skincare experiences that connect customers and SK-II in a bi-directional manner at the time of customer’s choosing.” SK-II hoped that using AI-enabled analysis would drive in-store sales by providing shoppers with personalized skincare advice.

For more examples of retailers using data-driven personalization to enhance the in-store shopping experience, see PSFK's Future of Retail 2019 report.

SK-II


Lead image: SK-II via Facebook

Japanese beauty brand SK-II debuted a fully immersive and interactive cosmetics store in Tokyo. Integrating cutting-edge personalization and shopping technology, the innovative store is one of the various featured in PSFK's Future of Retail 2019 report.

The Future X Smart Store implements artificial intelligence like face authentication and recognition technology, all in the hopes of providing data to help customers make informed decisions on the products they buy. On the ground floor, customers can receive a skin analysis form a mirror that will gauge skin condition, tone and type all without any actual physical touch.