In Brief

Targeting its popular demographic of office employees, the fast-healthy chain is offering no-fee delivery or pickup to corporate offices, aiming to drive value by meeting customers where they are

Sweetgreen, the company that specializes in quick and healthy salads, is moving to make lunch time easier for busy corporate employees. The retailer is establishing a delivery kiosk program called Outpost, which lets consumers place custom orders and have them delivered or ready for pickup with no service fee.

Sweetgreen is dedicated to providing healthy alternatives to fast-food options, and is targeting corporate employees because they are typically pressed for time, yet often maintain interest in pursuing healthy diets. Currently there are 15 Outpost locations established in the United States, including inside spaces like Nike L.A. and Live Nation headquarters, with plans to expand over this year and the next.

CEO Jonathan Neman explains, “Our mantra is to meet customers wherever they are so we can make healthy eating as easy as possible. This is about creating a solution so we can serve a lot of customers.” While the service is currently reserved for corporate workers, if successful it could be extended to all customers in the future.

Sweetgreen

Sweetgreen, the company that specializes in quick and healthy salads, is moving to make lunch time easier for busy corporate employees. The retailer is establishing a delivery kiosk program called Outpost, which lets consumers place custom orders and have them delivered or ready for pickup with no service fee.

Sweetgreen is dedicated to providing healthy alternatives to fast-food options, and is targeting corporate employees because they are typically pressed for time, yet often maintain interest in pursuing healthy diets. Currently there are 15 Outpost locations established in the United States, including inside spaces like Nike L.A. and Live Nation headquarters, with plans to expand over this year and the next.