Whiskey Brand Courts Premium Travelers With $46k Luxury Trip

Whiskey Brand Courts Premium Travelers With $46k Luxury Trip
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The Macallan is offering members of its Masters Club an exclusive, whiskey-themed journey aboard private jets and yachts from New York to Miami.

Todd Neikirk
  • 26 november 2018

While many whiskey aficionados are familiar with The Macallan, they may not know that the brand offers a high-end Masters Club where members receive insider access and offers as well as can attend exclusive events. For customers looking for a select experience, the club is now offering a customizable tour that includes private jets, luxury yachts and of course, premium whiskey tasting.

The luxury trip will start at $46,000. For that cost, guests begin their journey from Teterboro Airport in New York. While traveling on a private jet, guests sample The Macallan’s master series and dine on food made by private chefs. Upon arrival in Florida, guests travel on a chartered yacht to Miami, where they can enjoy more whiskey and fine food tasting.

The Macallan’s brand ambassador Raquel Raies says of the experience, “I wanted to create a once-in-a-lifetime opportunity for whisky connoisseurs to taste a prestige range within The Macallan portfolio; The Macallan Masters Series. This luxury journey envelops consumers into the world of The Macallan with tailored, first-class service.”

In an era where customers and brands alike are redefining the meaning of luxury and where alcohol retailers are transforming their brands to cater to changing consumer behaviors, this offer is intended to provide a high-end, rapport-building experience. The journey can be booked now through March of 2019.

The Macallan


Lead image: The Macallan via Facebook

While many whiskey aficionados are familiar with The Macallan, they may not know that the brand offers a high-end Masters Club where members receive insider access and offers as well as can attend exclusive events. For customers looking for a select experience, the club is now offering a customizable tour that includes private jets, luxury yachts and of course, premium whiskey tasting.

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+alcohol
+beverage
+brand activation & immersion
+Food
+Grocery
+hospitality & travel
+hotels
+Luxury
+shopper marketing & promotions
+travel

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